I'am writing this article to provide a closer look to what SEO is all about. Trough research I'am determined to find out how this works and should be done by a proffesonal.
Resources:
http://www.webmonkey.com/webmonkey/01/23/index1a.html?tw=e-business
http://www.webmonkey.com/webmonkey/99/31/index1a.html
SEO and Drupal
- Install Autopath and Nodewords Modules
- Autopath: Change the seperators to - or + because Google takes _ as hard seperators, - or + as catenation.
Example: the URL
http://mypage.org/fashion_shop ranks for the keywords "fashion" and "shop"
http://mypage.org/fashion-shop ranks for the keywords "fashionshop", "fashion shop" and "fashion-shop"
You can add more than just the title to the URLs in Note etc Path Settings and seperate that with an _ . Like "[nid]_[title]". Just remember: Keep it short and relevant!
If you use Freetagging (you really should), then go to Settings/Meta Tags (the nodewords mod) and
- Don't specify global Keywords, they are useless (often non-contextual)
- Select your Vocabularies
- Select "Use the teaser of the page if the meta description is not set"
- Deselect all "Tags to show on edit form" to prevent non-contextual keywords, which are poison for google
The META keywords is one of the most discussed SEO issues. Google doesnt use them anymore but still checks if the keywords are in the body too. If you dont use them, then google gives you a 100% keyword match, which is good. I prefer soemthing like 5-7 keywords that are all included in the visible body text which can easily produced with this mod, because there are still some search engines who like keywords and they could be used in the future for tagclouds and new applications (think of technorati which completly reversed the google art of indexing via tags (keywords) and pings).
The "Duplicate Content Legend":
Yes, there is a duplicate content detection at Google & Co. and it does well with detecting session variables and other waste in the URLs. But: If there are 5 different links to one unique page it is no problem! You will see that google just takes the one that is more trusted, whatever that means. Most of the time it shows the first crawled link in its SERPs.
There is absolutely NO "Google penalisation" for pages who have good rewrite rules and a lot of different links to one page. Just one thing you should not do is setting up several subdomains that point to one page.
The "Google ignore pages with same description Legend":
No, it just hides the results. If you click on "show all results" you can see them all.
This is very logical because Google doesnt wnat to to show up a page with 10 URLs which descriptions are exactly ther same. Everybody would hate the SERPs otherwise ;-)
You may not like it, but it's very usefull.
Just install the nodewords mod OR and that is something that can easily be done with every Drupal Version, simply delete the description META tag completely. Google will then show up text except from your body text, but maybe rank a little bit worse in direct competion with an other page with the same topic and relevance.
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